A Step by Step Framework for Implementing Internal Branding Programs

A Step by Step Framework for Implementing Internal Branding ProgramsA Step by Step Framework for Implementing Internal Branding ProgramsA Step by Step Framework for Implementing Internal Branding ProgramsAttachmentImplementing New Internal Branding ProgramsImplementing New Internal Branding ProgramsNote Youll need Adobe Reader to view the PDF file above.Download Adobe ReaderWednesday, May 2, 2012This hands on workshop will teach you fresh processes, provide templates, step by step frameworks, message maps, tactical creative planning tools and tutorials. It will illustrate how to practically create a step by step employee internal branding program and message architecture that is fun, evolving and creative.Specifically, this workshop will teach youAn effective step-by-step framework for effective internal branding that covers the theory, messaging, tactical planning, program management and measurement processes to track results and impactHow to create a message matrixunderstanding the value of communicating the right message, to the right audience, at the right timeMethods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in that are fun and engagingCriteria and methods for measuring resultsThe process of creating a message architecture and experiential tactical plan message architecture is the process of building a comprehensive internal message that is clear and understood, relevant and personal and suggests the right behavior one should adoptHow to make internal branding effective to your audience in a meaningful way by understanding the importance of tactical resonance and message relevancewould like to thank Allan bildhauer for presenting this webinar. Presented byAllan SteinmetzFounder CEO, Inward Strategic ConsultingAllan Steinmetz has built an internal/external branding, change management communications, team alignment and market research consulting firm like no other. He has over 30 years experienc e in marketing strategy, branding, change management, advertising and communications. During that time he has worked for Ford Motor Company, the US Postal Service, Ericsson, Pitney Bowes, Campbells Soup, Zurich Financial Insurance and Walmart in addition to several high-tech companies, start-ups and professional services firms.Before establishing the firm, he was the Senior Vice President and Corporate Director of Marketing for Arthur D. Little.Allan was a member of the US Postal Service Marketing Advisory Board and formerly a board member of Bertucci Brick Oven Pizza. He is a frequent speaker on topics such as the advertising industrys need for internal branding and change communications. He has been a featured speaker at many nationally recognized conferences.